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Login to collect your loyalty pointsWith over 20 years of experience in the Vietnamese lingerie market, we are proud to be a long-standing brand, leading in quality and design. With a team of experienced and skillful craftsmen, we are constantly innovating to bring products that combine sophistication, fashion and sustainable value. SK WORLD - where fashion and sophistication blend together, accompanying your lifestyle.
Under the SK WORLD system, the brands VERA, WOW and JOCKEY are all familiar and beloved names in this field. With sophisticated design, high quality and trendy style, we are proud to bring you products that help to honor style and comfort every day.
High-end lingerie and homewear brand combined by VERA and talented artist Chi Pu
Not only is it a line of lingerie and home wear, but it also carries an inspirational story about confidence, personality, honoring women's beauty and inspiring self-love through quality, pampering and comfortable products.
Oriented as an underwear brand focusing on providing good quality products, simple designs, high applicability and reasonable prices. MISAKI is developed into a product line exclusively for young girls aged 18-35, with modern, graceful, feminine fashion sense and smart consumption. Therefore, MISAKI is always loved and ranked in the Top 3 leading underwear brands in supermarket shopping channels. MISAKI's mission is to help women enhance their fashion style with just the simplest, most comfortable and pleasant underwear.
Jockey partnered with SonKim Retail in 2003 and quickly became a mass-market product in Vietnam. The joint venture between SonKim and Jockey has expanded production and distribution through SK WORLD's efficient closed-loop system and promising retail ecosystem.
JBuss is a Vietnamese brand of SonKim Company, with over 60 years of experience in the garment industry. The spirit of pride in Vietnamese brands, pride in Vietnamese products and the desire to develop Vietnamese brands are the driving forces behind the birth of JBuss.
In 1997, SonKim Retail entered into a joint venture with Quadrille Nishida (a leading Japanese fashion company) to launch the VERA brand. At a time when Vietnamese women were not yet interested in high-end lingerie, VERA (Vietnam Era) became a pioneer brand in the lingerie industry.
PRIZE
As the only representative of Vietnam to win the award in the retail category voted by the UK's Global Brands Magazine (GBM), Son Kim Retail has conquered three strict criteria of the award including: unique retail system, customer service satisfaction level and professional service quality.
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Business registration number: 0302421332. Business registration certificate issued by the Department of Planning and Investment of Ho Chi Minh City on December 26, 2006.
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